The Vermont Brigade

The Independent Board of Ben & Jerry’s was established when B&J’s was acquired by Unilever in 2001. The Board has binding legal authority over the social mission, product quality, and use of the trademark in perpetuity.

A bunch of conflicts had arisen between Unilever and the Board over the social mission.

But now the new owner, the Magnum Corporation, has removed the 30-year company veteran CEO because he respected the legal authority of the Independent Board over the social mission and product quality

Replaced with Unilever/Magnum executive who has illegally overthrown the Independent Board. The Independent Board is now in exile.

Jerry and I have determined that the only way for Ben & Jerry’s to retain its activist progressive social mission is for the company to be sold to a group of socially aligned investors.

But Magnum Corporation refuses to sell.

We Need Your Help

It’s now or never. The actions of supporters over the next few months will determine whether Ben & Jerry’s survives with its values intact, or whether it turns into just another piece of frozen mush.

Vermonters more than anyone understand what’s at stake.
Please enlist in the Vermont Brigade to Save Ben & Jerry’s.

It’s designed (or undesigned) to be self-organizing.

How to Take Action

Your signature matters.
Add it to the hundreds of thousands around the world saying: sell Ben & Jerry’s to owners who actually get it.

Flood Magnum's Social Media

Go to every @MagnumGlobal and @MagnumIceCream account and write:
#FreeBenAndJerrys. Every comment is a signal.
Every hashtag turns up the pressure. They listen when it costs them not to.