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Letter to Magnum Management

As a loyal Ben & Jerry’s customer, I am calling on you to set the company free. Ben & Jerry’s must be able to live its values without interference. Unless you restore its independence, I’m sad to say that you will lose the trust and patronage of people like me.

For nearly fifty years, Ben & Jerry’s has proven that business can be about more than profit. It has created iconic ice cream while standing up for justice, equality, and peace. That independence and authenticity are why I, and millions of others, choose Ben & Jerry’s. Every pint represents more than a flavour; it represents hope and the values we stand for.

But under Unilever and now Magnum, that independence has been eroded. The independent board created to safeguard Ben & Jerry’s mission has been overruled. Decisions that should belong to the company have been blocked. The promises and legally binding agreements made to protect Ben & Jerry’s social mission have been broken.

This isn’t just about ice cream. If even Ben & Jerry’s can be silenced, it sends a chilling message to every business, artist, and individual who dares to speak out for what is right.

If Ben & Jerry’s independence is not restored, you don’t just risk sales of Magnum’s brands. You risk destroying the very thing that makes Ben & Jerry’s valuable: its authenticity.

Magnum has a clear choice. Free Ben & Jerry’s and allow it to be sold to values-aligned investors who will preserve its mission, or watch loyal customers like me turn away from Magnum brands, taking the trust, love, and value that built Ben and Jerry’s with us.

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