When Unilever acquired Ben & Jerry’s in 2000, it entered into a legally binding merger agreement – made in perpetuity – that guaranteed the brand’s independence and social mission. Under this structure, Ben & Jerry’s became one of Unilever’s, and now Magnum’s, most commercially successful brands. That agreement has no expiry date, but since 2022, its parent company has been violating that agreement.
Deliberate attempts to breach the agreement have led to years of escalating legal action, an expanding list of defendants. So far, Ben & Jerry’s parent company has faced suits from the Ben & Jerry’s independent board, and now its former chair, as well as the Ben & Jerry’s Foundation.