Yo,
Magnum
Investors
Free Ben
& Jerry's

You’re investing in more than just ice cream. You’re investing in what makes Ben & Jerry’s successful: its social mission.

Ben & Jerry’s value is built on this. It drives deep customer loyalty, employee trust, and sustainable, long-term growth. But every time the brand is silenced by Magnum, trust weakens, loyalty slips, and the equity underpinning investor returns is put at risk.

Magnum knows the social mission is central to Ben & Jerry’s success, yet it continues to undermine it over and over again. But consumers are already voting with their wallets. Continued erosion of the social mission isn’t just cultural — it’s financial too. And it’s your investment on the line.

We’re inviting you to ask yourselves the question: Is this really the sort of business I want to be invested in?
See what everyone else thinks below.