About the Campaign

The Free Ben & Jerry’s campaign and movement was launched by Ben Cohen and Jerry Greenfield on September 9th 2025. The campaign mission is simple: to call for The Magnum Ice Cream Company to allow Ben & Jerry’s to become an independently owned company, with socially-aligned investors and once again free to honor its social mission and live by its brand values, without compromise.

This campaign draws inspiration from Ben & Jerry’s legacy of activism. Since its inception 47 years ago, Ben & Jerry’s has proven that business can be about more than just profit. It has shown that you can make great products, treat people fairly, and fight for justice at the same time. It’s what people have loved about the brand since it was founded, a company that stands for something.

Since 2021, under Unilever and Magnum’s ownership, the company’s mission, brand values, and independence have been repeatedly compromised, resulting in multiple lawsuits between the Independent Board and its parent company. That’s why, in an effort to catalyze this movement, Ben Cohen gatecrashed the Magnum Capital Market Day in London, and Jerry Greenfield resigned from the company he founded 47 years ago.

Following Jerry’s resignation from Ben & Jerry’s, and his decision to step back, this campaign continues to be spearheaded by Ben, and fuelled by the incredible growing community of people across the globe who collectively are calling for brands to stand for more than just profit, and for Unilever/Magnum to Free Ben & Jerry’s.